Bella Hadid is the face of the new ‘Bvlgari Goldea Roman Night’ fragrance by Bulgari

“This fragrance will transport you to the cobblestoned streets of Rome”

This summer, Italy’s fine jeweler and luxury goods retailer is adding a new scent to its flourishing perfume empire. The Bvlgari Goldea Roman Night is an olfactory ode to the mysterious evenings in the Eternal City. The sensual chypre-floral musk, set with mulberry and black peony top notes, which reveal a patchouli heart, studded with jasmine and tuberose—hits beauty counters worldwide at the end of August.

Perfume lovers in France and Mexico, and other countries will have to wait until September before they can get their hands on Bulgari‘s jewel of black musk.

“I was captivated by the idea of a mysterious goddess of the night, in the eternal city of Rome … charismatic, fascinating and seductive, she unleashes her irresistible aura through a golden elixir of white flowers, as they exude her powerful scent at nightfall,” explained Master perfumer Alberto Morillas.

The fragrance comes in a black eclipse-inspired bottle, offering a sleeker, more contemporary design than that of its sibling Goldea perfume. Bulgari’s high-fashion following will lap up the news of the appointment of ‘it girl’ Bella Hadid’s appointment as face of the new fragrance.

In Bulgari’s opinion Bella embodies the queen of the night, “capturing glamour itself in her supermodel gaze.” Film director Glen Luchford shot the official Goldea Roman Night campaign, which depicts Bella adventurously hopping across Italian rooftops in the moonlight.

Earlier this week, the supermodel took a detour from the Cannes red carpet to make the exclusive perfume launch party in Rome. Dressed in vintage Galliano and bedecked with Bulgari diamonds, Bella beguiled the crowd as she gracefully descended Rome’s famous Spanish Steps during the outdoor launch event, before partying the Roman Night away at Palazzo Nunez Torlonia. The Goldea Roman Night ambassador instagrammed photos of the experience, which she summed up as “truly the most special night of my life!”